Going to the movies is expensive. Here in New York a regular adult ticket costs about $12, which doesn't even include the price of popcorn and soda. MoviePass, which is currently in beta, wants to fix this by offering an all-you-can-watch subscription to the movies.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/rqarhARZsnw/would-an-unlimited-subscription-get-your-ass-back-in-a-movie-theater-seat
HEWLETT PACKARD CO HEARTLAND PAYMENT SYSTEMS
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