Friday, January 11, 2013

Lenovo: Watching CES, and the American smartphone market, from the sidelines

Android Central

The outside of a glass cube is the closest most Americans will ever get to the stunning Lenovo IdeaPhone K900

Android Central @ CES

Tucked away deep inside the Venetian Hotel and Casino, at the end of an endless maze of slot machines and miles from the show floor at the Las Vegas Convention Center, Lenovo has set up its makeshift CES headquarters. It's a curious choice, as if Lenovo has opted to watch CES from the sidelines-- it's off the beaten path, and the luxurious spread of food and beverages stationed at the door is set up as if to beckon reporters inside to take a look and a bite. 

Watching from the sidelines is not a new strategy for Lenovo, particularly when it comes to smartphones-- while the company's laptop line is one of the most successful here in the States, its tablets have found a warmer welcome outside of America. Here, its IdeaTab Android tablets have failed to make the splash that others like the Galaxy line and the Nexus 7 and 10 have easily done. Take for example the IdeaTab S2110, a device that sports a study design, speedy Snapdragon-powered performance, and a unique bundled dock that can charge the tablet from a built-in battery of its own. It's a fantastic product, one of the best convertibles on the market today thanks to Lenovo's extensive knowledge of how to build a laptop, yet most Americans have never heard of it. And Lenovo seems fine with that.

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Source: http://feedproxy.google.com/~r/androidcentral/~3/hdk6yOfrHXU/story01.htm

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