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Disney caught the attention of the console video gaming universe on Tuesday with the launch of "Disney Infinity." The new initiative combines collectible real-world action figures with onscreen gaming, following the lead of Activision's cross-platform "Skylanders" franchise. By leveraging the company's popular movie characters and legendary marketing prowess, "Disney Infinity" has the potential for becoming a serious competitor -- as long as the games themselves score points with players.
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Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/27985f5f/l/0L0Stechnewsworld0N0Crsstory0C770A950Bhtml/story01.htm
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